W.D. & H.O. Wills
54 (2 football related)
The backs of the New Zealand version differ from those issued in the United Kingdom. The New Zealand version is on the left but I've had to use a non-football example.
4. Cup Final Scene in London (actually showing the Changing of the Guard at Buckingham Palace)
41. Cup Final at Wembley (1931 F.A. Cup Final - Birmingham v West Bromwich Albion)