Clevedon Confectionery - CLE-220-1/2/3//CLZ-15A/B/C Hints on Association Football By Leslie McDowall (Man. City F.C. Manager)

1961-62
CLE-220-1/2/3 / CLZ-15A/B/C Hints on Association Football By Leslie McDowall (Man. City F.C. Manager)
Clevedon Confectionery
50 cards

These card utilze the images on the cards issued by John Player & Sons and British American Tobacco back in the 1920s - John Player & Sons / Britsh American Tobacco (Chinese) - Hints on Association Football, only they've been usupred by Leslie McDowall, the Manchester City manager at the time they were resurrected. I presumed . wrongly as it turns out, that the checklist would be the same have checked some cards. But there is a slight diffference with some of the numbers. The checklist includes all of the cards issued in the 1920's versions with the number they were allocated in brackets at the end of each line. I don't have all the numbers for the Cleveland Confectionery cards, but as you can see, a new card appears at no. 1 (possibly a title card) and somewhere one card has been taken out, as the numbers are out of sequence for a while and then come back in sequence!
I'll update this listing if the missing information is forthcoming. Please get in touch if you can help.

CLE-220-1/CLZ-15A Hints on Association Football - Coloured - Blue back
CLE-220-1/CLZ-15A Hints on Association Football - Coloured - Violet back
CLE-220-2/CLZ-15B Hints on Association Football - Blue line drawings
CLE-220-3/CLZ-15C Hints on Association Football - Black line drawings

1.  ?
2.  How to kick  (1)
3.  The Volley  (2)
4.  Kicking To Swerve The Ball  (3)
5.  The Corner Kick  (4)
6.  Free Kick On Goal  (5)
7.  The Penalty Kick  (6)
8.  Goal Kick  (7)
9.  When Not To Shoot  (8)
10.  Heading  (9)
11.  The Kick Off  (10)
12.  The Long Throw In  (11)
13.  Throw In On Attack  (12)
14.  Defensive Throw In  (13)
15.  Trapping The Ball  (14)
16.  Bringing The Ball Down  (15)
17.  Taking The Pace Off The Ball  (16)
18.  Letting The Ball Run  (17)
19.  Keeping The Ball On The Ground  (18)
20.  Dribbling With Inside Of Foot  (19)
21.  Dribbling With Outside Of Foot  (20)
22.  Running Over The Ball  (21)
23.  Passing With Outside Of Foot  (22)
24.  Passing With Inside Of Foot  (23)
25.  Passing With The Head  (24)
Passing Into Open Space  (25)
The Centre  (26)
Crossfield Pass  (27)
Passing Down The Middle  (28)
Triangular Wing Movement  (29)
When Wing Men Should Close In  (30)
"W" Formation  (31)
Outside Forward Cutting In  (32)
Wing Forward Moving Inside The Ball  (33)
34.  Shooting On The Run  (34)
35.  The Tackle  (35)
36.  The Shoulder Charge  (36)
37.  Marking Inside Forwards (Wing Halves marking Inside Forwards  - 37)
38.  Backs' System of covering  (38)
39.  Backs marking Wing Forwards  (39)   -   updated
Back passing to Half Back  (40)
Centre Half as third Back  (41)
Passing Back to Goalkeeper  (42)
43.  Checking a Break-Through (Advancing to check breakthrough  - 43)
44.  Goalkeeper going down to ball  (44)
45.  Goalkeeper - when not to catch the ball  (45)
46.  Fisting the ball over the bar  (46)
47.  Goalkeeper Fielding a Shot  (47)
48.  Defence at the Corner Kick  (48)
49.  Receiving a Penalty  (49)
50.  Goalkeeper Narrowing a Goal  (50)

British American Tobacco Co. - Famous Footballers (First Seres) (2)

1923
Famous Footballers (First Seres)
British American Tobacco Co.
50

Although they are different photographs, the two players shown on cards 41 and 47 are the same player, Tom Bromilow of Liverpool. I don't think card 47 was ever corrected.

Famous Footballers (First Seres) - errors/varieties

41.  T.S. Bromilow (Liverpool)
47.  R. Kelly (Burnley) actually T.S. Bromilow (Liverpool)

W.D. & H.O. Wills - Homeland Events

1932
Homeland Events
W.D. & H.O. Wills
54 cards (2 football related)

This set was issued by at least three different companies:
British American Toboacco Co. (without makers name on the back)
Lambert & Butler
W.D. & H.O. Wills

UPDATE (06-01-2018 14:06):  Complete checklist added.

1.  Cricket at Lord’s
2.  Coaching Club, Opening Meet
3.  Tennis at Wimbledon (1)
4.  Cup Final Scene in London (actually showing the Changing of the Guard at Buckingham Palace)
5.  Warwickshire Foxhounds
6.  Regatta Week at Cowes
7.  St. Patrick’s Day
8.  Opening of Parliament
9.  Greyhound Racing (1)
10.  Ascot Sunday at Boulter’s Lock
11.  The Springboks
12.  Rotten Row, Hyde Park
13.  The Royal Gift of the Maundy
14.  Lent Bumping Races
15.  Henley Regatta, Final Day
16.  Golf at St. Andrews
17.  Henley Royal Regatta
18.  Launch at Newcastle
19.  Air Pageant at Hendon
20.  Air Thrills at Hendon
21.  Armistice Day in London
22.  Polo at Ranelagh
23.  The Vine Fox-Hunt
24.  Royal Ascot
25.  Trooping the Colour (1)
26.  Tennis at Wimbledon (2)
27.  Cart Horse Parade
28.  Trooping the Colour (2)
29.  Greyhound Racing (2)
30.  The Grand National (1)
31.  Epsom - The Derby
32.  Bucks Otterhounds
33.  Racing at Brooklands (1)
34.  The Lord Mayor’s Show
35.  Buckingham Palace
36.  Trooping the Colour (3)
37.  The Zoological Gardens
38.  The Road to Buckingham Palace
39.  Bisley, Schoolboys’ Day
40.  Oxford v. Cambridge Boat Race
41.  Cup Final at Wembley (1931 F.A. Cup Final - Birmingham v West Bromwich Albion)
42.  The Aldershot Tattoo
43.  Racing at Brooklands (2)
44.  The Grand National (2)
45.  Carnera-Meen Big Fight
46.  R.A.F. Flying Boats
47.  British Legion Memorial Parade
48.  Tennis at Wimbledon (3)
49.  Cross-Country Championships
50.  Braemar Gathering
51.  The A.A.A. Championships
52.  Rugby International Match
53.  Auto-Cycle Tourist Trophy Race
54.  "Empress of Britain"

Lambert & Butler / British American Tobacco Co. - Who's Who In Sport

1926
Who's Who In Sport
Lambert & Butler
British American Tobacco Co.
50 (2 Football)

I've taken the liberty of using two illustrations from Roger Pashby's superb website, Huddersfield Town Cards & Stickers. The anonymous back is the overseas issue produced by British American Tobacco Co.

Who's Who In Sport - Lambert & Butler - UK issue
Who's Who In Sport - no makers name on back - British American Tobacco Co. - Overseas issue

1.  Charles Rosenberg (Boxing)
2.  Bobby Jones (Golf)
3.  Gene Tunney (Boxing)
4.  Lulworth (Sailing)
5.  Fred Dix (Speed Skating)
6.  Norman Leslie Derham (Swimming)
7.  Frederic Holdredge Bontecou (Equestrian)
8.  Fred Rees (Horse Racing)
9.  Huddersfield Town F.C. (Football)
10.  Henry Segrave (Aviation)
11.  Cambridge University B.C. (Rowing)
12.  William Wavell Wakefield (Rugby)
13.  Walter Amstutz (Ski-Ing)
14.  Gertrude Ederle (Swimming)
15.  Lord Northesk (Tobogganning)
16.  Marion Barbara Carstairs (Motor Boating)
17.  Major L. Goodsell (Rowing)
18.  Lancashire C.C.C. (Cricket)
19.  John Godfrey Parry-Thomas (Motor Racing)
20.  Coronach (Horse Racing)
21.  Phyllis Beckton (Ski-Ing)
22.  Dagfinn Carlsen (Ski Jumping)
23.  Arthur G. Fulton (Shooting)
24.  Joe Earlam (Billiards)
25.  Jovial Judge (Greyhound Racing)
26.  Otto Peltzer (Athletics)
27.  John Rinkel (Athletics)
28.  Richard Corts (Athletics)
29.  A. Theaker (Cycling)
30.  Jess Sweetser (Golf)
31.  Sir Alan J. Cobham (Aviation)
32.  Hubert S. Broad (Aviation)
33.  Frederick Wyld (Cycling)
34.  Lord Burghley (Athletics)
35.  Tom Newman (Billiards)
36.  Jack Hobbs (Cricket)
37.  Wilfred Rhodes (Cricket)
38.  Molly Gourlay (Golf)
39.  Suzanne Lenglen (Tennis)
40.  Charlotte Leitch (Golf)
41.  Jean Borotra (Tennis)
42.  Rene Lacoste (Tennis)
43.  Kathleen Godfree (Tennis)
44.  Aubrey Boomer (Golf)
45.  Georges Baraton (Athletics)
46.  Bill Baker (Athletics)
47.  Jack Beresford (Rowing)
48.  Jack Horner (Horse Racing)
49.  Bolton Wanderers F.C. (Football)
50.  Tommy Weston (Horse Racing)

British American Tobacco Co. - Famous Footballers (Third Series)

1925
Famous Footballers (Third Series)
British American Tobacco Co.
50

1.  A. Pape (Manchester United)
2.  R. Turnbull (Leeds United)
3.  A. Chandler (Leicester City)
4.  J. Duncan (Leicester City)
5.  J. Clennel (Stoke City)
6.  V. Milne (Aston Villa)
7.  W. Kirton (Aston Villa)
8.  A. Gray (Oldham Athletic)
9.  R. McCracken (Crystal Palace)
10.  R.H. Pym (Bolton Wanderers)
11.  J. Blair (Cardiff City)
12.  T. Lucas (Liverpool)
13.  C.S. Sutcliffe (Sheffield United)
14.  J. Dawson (Burnley)
15.  W.H. Prouse (Fulharn)
16.  F. Wonack (Birminghanm)
17.  E. Fletcher (Manchester City)
18.  A. Pynegar (Coventry City)
19.  G. Harrison (Preston North End)
20.  R. Blood (Stockport County)
21.  R.V. Freeman (Middlesbrough)
22.  S.H. Puddefoot (Blackburn Rovers)
23.  E.W. Hine (Barnsley)
24.  W. Robb (Glasgow Rangers)
25.  W. Ashurst (Notts County)
26.  F. Heap (Bury)
27.  J. McMullan (Partick Thistle)
28.  C.W. Flood (Nottinghan Forest)
29.  F. Hinton (Tottenham Hotspur)
30.  N. Bullock (Bury)
31.  W. Stage (Bury)
32.  J.A. Cringan (Birmingham)
33.  W. Amos (Bury)
34.  J. Smith (West Bromwich Albion)
35.  A. McInroy (Sunderland)
36.  J. Harris (Leeds United)
37.  W.H. Smith (Huddersfield Town)
38.  D. Rollo (Blackburn Rovers)
39.  J. Ruffell (West Ham United)
40.  W.E. Rawlings (Southampton)
41.  N. McBain (Everton)
42.  D. Brown (Darlington)
43.  G.W. Mee (Blackpool)
44.  A.L. Morton (Glasgow Rangers)
45.  L. Murphy (Derby County)
46.  B. Howard Baker (Chelsea)
47.  J. Smith (Bolton Wanderers)
48.  T.E. Fern (Port Vale)
49.  H. Hill (Sheffield Wednesday)
50.  M. Russell (Plymouth Argyle)

British American Tobacco Co. - Famous Footballers (Second Series)

1924
Famous Footballers (Second Series)
British American Tobacco Co.
50

1.  W.H. Walker (Aston Villa)
2.  P. Barton (Birmingham)
3.  W.D. Cowen (Newcastle United)
4.  H. Woods (Arsenal)
5.  E. Harper (Blackburn Rovers)
6.  J. McKay (Blackburn Rovers)
7.  J. Evans (Cardiff City)
8.  L. Davies (Cardiff City)
9.  G. Brown (Huddersfield Town)
10.  J. Walsh (Liverpool)
11.  G.C. James (West Bromwich Albion)
12.  C. Wilson (West Bromwich Albion)
13.  W.G.B. Moore (West Ham United)
14.  W.F. Edwards (West Ham United)
15.  F. Roberts (Manchester City)
16.  G. Elliott (Middlesbrough)
17.  H.T. Wilding (Chelsea)
18.  E. Linley (Birmingham)
19.  J.G. Cock (Everton)
20.  W. Chadwick (Everton)
21.  E. Taylor (Huddersfield Town)
22.  T. Smart (Aston Villa)
23.  F. Moss (Aston Villa)
24.  A. Morton (Glasgow Rangers)
25.  A. Archibald (Glasgow Rangers)
26.  J. McMullan (Partick Thistle)
27.  N. Harris (Newcastle United)
28.  J. Seddon (Bolton Wanderers)
29.  J. McCall (Preston North End)
30.  W. Cresswell (Sunderland)
31.  T. Browell (Manchester City)
32.  H. Barnes (Manchester City)
33.  H. Bedford (Blackpool)
34.  A. Troup (Everton)
35.  J. Crosbie (Birmingham)
36.  E. Islip (Birmingham)
37.  J. Hill (Burnley)
38.  L. Smelt (Burnley)
39.  D. McKinlay (Liverpool)
40.  J. McNab (Liverpool)
41.  H. Fleming (Swindon)
42.  W. Grimshaw (Sunderland)   -   amended from Tottenham Hotspur
43.  L.K. Capewell (Aston Villa)
44.  W.R. Sewell (Blackburn Rovers)
45.  J.A. Paterson (Arsenal)
46.  F. Keenor (Cardiff City)
47.  W.T. Roberts (Preston North End)
48.  D. Shea (Coventry City)
49.  A. Ducat (Fulhan)
50.  W. Meredith (Manchester City)

John Player & Sons / British American Tobacco (Chinese) - Hints on Association Football

1934
Hints on Association Football
John Player & Sons
UK
50 cards
British American Tobacco
South America
China
48 cards

This set was also issued in South America and China. The illustrations for the Chinese version were amended to give them more of an Oriental feel and the backs are in Chinese. I presume the backs of the South American version are in Spanish or Portuguese, but I've never seen any.

1.  How to kick
2.  The Volley
3.  Kicking To Swerve The Ball
4.  The Corner Kick
5.  Free Kick On Goal
6.  The Penalty Kick
7.  Goal Kick
8.  When Not To Shoot
9.  Heading
10.  The Kick Off
11.  The Long Throw In
12.  Throw In On Attack
13.  Defensive Throw In
14.  Trapping The Ball
15.  Bringing The Ball Down
16.  Taking The Pace Off The Ball
17.  Letting The Ball Run
18.  Keeping The Ball On The Ground
19.  Dribbling With Inside Of Foot
20.  Dribbling With Outside Of Foot
21.  Running Over The Ball
22.  Passing With Outside Of Foot
23.  Passing With Inside Of Foot
24.  Passing With The Head
25.  Passing Into Open Space

26.  The Centre
27.  Crossfield Pass
28.  Passing Down The Middle
29.  Triangular Wing Movement
30.  When Wing Men Should Close In
31.  "W" Formation
32.  Outside Forward Cutting In
33.  Wing Forward Moving Inside The Ball
34.  Shooting On The Run
35.  The Tackle
36.  The Shoulder Charge
37.  Wing Halves marking Inside Forwards
33.  Backs' System of covering
39.  Backs marking Wing Forwards
40.  Back passing to Half Back
41.  Centre Half as third Back
42.  Passing Back to Goalkeeper
43.  Advancing to check breakthrough
44.  Goalkeeper going down to ball
45.  Goalkeeper - when not to catch the ball
46.  Fisting the ball over the bar
47.  Goalkeeper Fielding a Shot
48.  Defence at the Corner Kick
49.  Receiving a Penalty
50.  Goalkeeper Narrowing a Goal

British American Tobacco Co. - Famous Footballers (First Series)

1923
Famous Footballers (First Series)
British American Tobacco Co.
50 cards

Anonymous cards, similar in style to sets by Gallaher Ltd.

1.  H.B. Brough (Stoke City)
2.  J. Rutherford (Arsenal)
3.  J. Gill (Cardiff City)
4.  W. Cook (Sheffield United)
5.  A.R. Dorrell (Aston Villa)
6.  J.E. Elkes (Tottenham Hotspur)
7.  W. Thirlaway (West Ham United)
8.  A. Baker (Arsenal)
9.  A. Iremonger (Notts County)
10.  W. Tinsley (Nottingham Forest)
11.  T. Wilson (Huddersfield Town)
12.  C. Stephenson (Huddersfield Town)
13.  R. Turnbull (Arsenal)
14.  W. Carr (Middlesbrough)
15.  D. Cock (Notts County)
16.  R. Haworth (Bolton Wanderers)
17.  J.W. Armstrong (Chelsea)
18.  W. Butler (Bolton Wanderers)
19.  G. Kay (West Ham United)
20.  S. Bowser (West Bromwich Albion)
21.  W. Gillespie (Sheffield United)
22.  T. Meehan (Chelsea)
23.  M. Woosnam (Manchester City)
24.  H. Pearson (West Bromwich Albion)
25.  V. Watson (West Ham United)
26.  S. Hardy (Nottingham Forest)
27.  E. Longworth (Liverpool)
28.  S. Chedgzoy (Everton)
29.  W. Lacey (Liverpool )
30.  F. Tunstall (Sheffield United)
31.  J. Tresaden (West Ham United)
32.  J. Clennell (Cardiff City)
33.  J. Bradford (Birmingham)
34.  D.B.N. Jack (Bolton Wanderers)   -  amended 08-07-2026  -  thanks to Andrew
35.  C.M. Buchan (Sunderland)
36.  E. England (Sunderland)
37.  F. Walden (Tottenham Hotspur)
39.  H. Chambers (Liverpool)
39.  G. Wilson (Sheffield Wednesday)
40.  E. Scott (Liverpool)
41.  T.S. Bromilow (Liverpool)
42.  T. Clay (Tottenham Hotspur)
43.  E.T. Vizard (Bolton Wanderers)
44.  J.R. Smith (Bolton Wanderers)
45.  R.G. Williamson (Middlesbrough)
46.  S. Wadsworth (Huddersfield Town)
47.  R. Kelly (Burnley)
48.  A.N. Wilson (Chelsea)
49.  F.C. Hudspeth (Newcastle United)
50.  A. Grimsdell (Tottenham Hotspur)