Fabrica de Cigarros "Sudan" / Cigarros Leonidas (Brazil) - Futebolistas (1938)

1938

Futebolistas

Fabrica de Cigarros "Sudan" / Cigarros Leonidas

Brazil

? cards

Leônidas da Silva is probably the most famous pre-war Brazilian footballer and at the time of the 1938 World Cup tournament he was playing for Flamengo. Despite only finishing in third place in France (for some reason Leonidas was left out of the semi-final) he returned home to Brazil a hero. The cigarette manufacturer Sudan launched the Leonidas brand to take advantage of all the publicity. A set of cards was produced and these were given away in the packets of cigarettes.

The first advert shown here was published in the São Paulo newspaper O Estado de S. Paulo, in July/August 1938 and the second advert was published on 25 May, 1942, after Leonidas joined São Paulo. The two goal diagrams were also taken from newspapers in 1938.

Ray has provided photos from his collection but this list of cards is incomplete. The cards feature individual portraits of the Brazilian team - these can be found numbered and unnumbered, scenes from the 1938 World Cup tournament in France and the visit of Leonidas to the cigarette manufacturers Fabrica Sudan.

1.  Leonidas

2.  

3.  Machado

4. 

5.  

6.  

7.  

8.  

9.  Martim

10.  

11.  Hercules

12.  

13.  Roberto

14.  

15.  Jahü

16.  Argemiro

17.  Patesco

18.  Brandão

19.  Tim

20.  Niginho

30.  Brasil x Tcheco - Alfonso

37.  Defesa do arqueiro Polonez

57.  Leonidas entre operarias da Fabrica Sudan

58.  Leonidas entre machinistas e mechanicos da Fabrica Sudan

59.  Leonidas recebe um mimo na red.d"A Folha da Noite"

60.  Leonidas admirando a fabricacao dos cigarros Fulgor

61.  

62.  

63.  Brasil x Polonia

64.  

65.  Brasil x Tcheco - Luizinho

66.  

67.  

68.  

69.  Brasil x Tcheco - Machado

Affonsinho

Batataes

Lopes

Martim

Peracio

Romeu

Tim

Turillo do C.A. Ypiranga

Zeze