1966
World Cup Willie Lapel Badge
World Cup Willie's Sweets / B. Sanders (Bromsgrove) Ltd.
1 lapel badge
World Cup Willie lapel badges were everywhere in 1966. This 25mm variety was given away with World Cup Willie Nougat. Being given away with a product qualifies it for inclusion on this blog.
UPDATE (23-08-2020 17:26): Martin Bennett has provided a scan of this photo of Gordon Banks, he seems to be wearing his badge.
World Cup Willie Lapel Badge (25mm)
World Cup Willie Lapel Badge (32mm)
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