Super Rare (TV advert)
Telling viewers how little things can make a big difference, HSBC’s latest advert showcases the companies new mobile banking app. The advert is titled 'Super Rare' and shows a young girl desperately trying to complete her football album by getting hold of an illusive Pegatina Zumo sticker. With the girls father is tempted to pay large amount of money for the sticker online, but her mother decides to go one better by taking them to visit the player in person, taking a photo of their own to complete the collection.
The song playing in the ad is American R&B singer James Ray’s original 1962 version of 'I’ve Got My Mind Set on You'.
This 60-second Retail Banking video was uploaded to HSBC UK’s YouTube channel on the 21st of August, 2016.