2026
FIFA World Cup 2026
Panini
980+ stickers
The Panini FIFA World Cup sticker collection has captivated fans and collectors around the globe for nearly 60 years, celebrating the players and teams competing on the sport’s biggest stage. Now, it’s ready for Rockefeller Center.
Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company and the exclusive trading card and sticker partner of FIFA, is bringing a multi-week experience to one of New York City’s most iconic landmarks starting this week through the FIFA World Cup 2026 Final. Helping fans start, continue and complete their FIFA World Cup 2026 Sticker Collection and collect FIFA World Cup 2026 trading cards.
The Panini fan experience launched this week at Rockefeller Center and includes a special Panini truck where fans can buy Panini FIFA World Cup stickers and trading cards as well as interactive elements, and opportunities to engage and trade stickers with fellow collectors. Panini will also be taking over the historic Rockefeller Center ticket booth at 33 West 50th Street, serving as a destination for fans to meet up and swap stickers. From July 6th through July 19th, a limited-edition, exclusive trading card and holographic sticker will be available while supplies last at Top of the Rock, Rockefeller Center’s observation deck located 70 floors above Manhattan featuring unparalleled 360-degree views of NYC.
Panini kicked things off today with a ceremonial sticker swap at a vintage Panini truck at 30 Rockefeller Plaza featuring former Italian star and 2006 World Cup champion Alessandro Nesta. Followed by a special taping of the Eli Manning Show presented by Prizm at Top of the Rock Observation Deck which will air in advance of the start of the tournament.
Entering its sixth season, the Eli Manning Show presented by Prizm has amassed over 150 million video views and features guests at the intersection of sports, entertainment and lifestyle with episodes streaming on the New York Giants official YouTube channel.
Panini’s experience will expand as part of the NY/NJ World Cup 26 & Telemundo Fan Village at Rockefeller Center taking place July 6 through July 19. Rockefeller Center’s 12-acre campus will transform into the flagship Manhattan Fan Experience featuring live match broadcasts, food and drink and programming for all ages. Panini’s activation will expand into the Fan Village with daily sticker swaps, athlete appearances, custom digital sticker creation, and an interactive soccer speed kick experience.
“Our Panini FIFA World Cup sticker collection has brought fans all over the world together for generations, and this year’s FIFA World Cup 2026 sticker collection, our largest ever, is no different,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “For us, it makes perfect sense to have this presence in the heart of New York City, giving us an opportunity to engage and celebrate with soccer fans of all ages, nationalities and with soccer fans all over the world.”
The checklist for this collection can be seen here - Panini - FIFA World Cup 2026 (09) - Checklist.
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