Bud Light – Boxheads (2021)

2021

Boxheads

Budweiser

3 boxes

Bud Light is thinking inside the box as it touts its designation as the official beer of the England men’s football team. The tie-up sees the phizogs of Jordan Pickford, Kieran Trippier and Kyle Walker printed on the front of custom-designed packing, which will allow fans to toast their stars straight from the supermarket with a beer they can drink and a box they can wear.

Boxheads is a fully integrated campaign spanning TV, out-of-home, digital, social and PR to celebrate the brand’s role as the official beer of the England men’s football team.

All 12 and 20-bottle packs of Bud Light sold in England will be adorned by the larger-than-life faces of Jordan Pickford, Kyle Walker and Kieran Trippier, which can double up as a helmet for fans to proudly display their allegiance having drunk its contents.

Jordan Pickford

Kieran Trippier

Kyle Walker